"Exceptional by Design" is Buick's latest multiline campaign, a celebration of the chic, modern vibe the new Buick lineup embodies. I had the pleasure of teaming up with Executive Producer Erik Zaar to bring this vision to life through several broadcast spots, as well as digital, social, and photography content.
This dynamic production unfolded over four days in the stunning landscapes of Northern California. We orchestrated an A unit, a B unit, a social media unit, and a stills unit, each capturing unique aspects of the campaign. Success in such an expansive project comes from maximizing every moment, location, and talent, weaving them together into a cohesive 360 campaign that truly shines.
